We're smashing the political black box open to help our clients tell their stories to the right audience.

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The SBDigital Story

In 2010, Switchboard Communications was founded as a phones firm. After years of seeing most Democratic digital firms almost exclusively using digital for fundraising, and not leveraging digital data and targeting for voter outreach and communication, Switchboard Communications launched SBDigital, dedicated to using digital advertising for voter outreach and turnout. Our team comes from the political campaign world, with a background in field, data, digital communications, and creative. 

We specialize in targeted digital communication and are leaders in developing programs that efficiently engage audiences for electoral objectives (persuasion and mobilization) as well as brand promotion and organizing (supporter acquisition, fundraising, and visibility). Our expertise pairs new and evolving technology with proven messaging tactics, testing, and constant program optimization. 

The digital landscape is always evolving and our team is constantly learning and applying our knowledge, expertise, and years of experience of implementing new tools to meet our objectives. Unlike many other political firms, we do not staff down in the off year, which allows us, capacity-wise, to train and develop staff in preparation of handling multiple races and projects during an on year.


Our Team

SBDigital is passionate about creating a workplace that promotes and values diversity. It is our responsibility to represent the diversity of the progressive community. We embrace our unique perspectives and allow employees to bring their full selves to work everyday. This differentiates us and our success.

At SBDigital, our diversity in gender identity, race, sexual orientation, religion, and perspective is our strength and allows us to better serve the causes that we are working towards.

Bret Wask

Managing partner

Sulli Norris-Cole


John Griffiths

President & C.O.O.

Heather Nanney

Executive Assistant

Zandria Haines

Vice President

Greg Richardson

Senior Vice President

Chris Bachman

Vice President

Niamba Baskerville

Director of advertising

Lucas Anderton

Creative & Production Manager

Kiara Allen

Lead Graphic Designer

Nicolas Magalhaes

Director of video production

Michael Carroll

Digital Advertising & Social Media Strategist

Ro Brooks

VideO & Motion Graphics Editor

Samantha Cali

Senior Digital Associate & Programs Coordinator

Kayla Cox

Political Communications Project Manager

Hannah Brashers

Email & Social Media Associate

Taylor Githens

Research & Digital Associate

Stefan Bordeianu

Digital Associate

Tea Wask