SBD is passionate about building an experienced, thoughtful team that will build a game-changing digital program for your campaign or organization.
In January 2023, Aaron Rouse was elected to the Virginia Senate with a 696 vote margin, flipping a seat from Republican to Democrat in a Special Election. Rouse’s victory expanded the precarious one-seat Democratic majority and solidified a pro-choice majority, creating a firewall against Republican Governor Glenn Youngkin’s attacks on women’s reproductive freedoms.
SBDigital was a proud partner on the campaign, providing mobilization and persuasion advertising online and through Connected TV.
Following the overturning of Roe vs Wade, SBDigital partnered with NARAL to launch a digital advertising campaign in 4 key states – Arizona, Georgia, Nevada and Pennsylvania – between August and September 2022. The goal of this C3 program was ultimately to drive voter turnout in support of abortion rights and maintain message salience regarding the extremism of the Supreme Court’s decision. NARAL employed Intervl to measure the impact and effectiveness of SBDigital’s campaign with regard to engaging voters and enlisting their support for Democratic & pro-choice candidates in the 2022 Midterm Elections.
In August of 2022, a document was leaked to the press outlining a deal between Senator Joe Manchin and Congressional leadership, to be included in two separate must-pass spending bills, that was a gift to Big Oil — expediting the permitting process, forcing the approval of the Mountain Valley Pipeline, and possibly most nefarious of all, limiting the environmental review of pipeline projects.
In a matter of days, we turned around a hard-hitting video demanding Congress reject this plan. Through a massive advertising blast focused on activating these environmental voters, we served Connected TV and pre-roll video ads to activists from September to December, urging targets to contact their elected officials, demanding they reject this deal.