Sulli Norris is a Partner at SBDigital and joined the firm in 2015, helping build the company from just three people in a small office in DC to the expanded, innovative digital firm of over 30 people from across the country that it is today. Sulli’s work has primarily focused on the Independent Expenditure side. For the past several years, she has been primarily working with national organizations like Forward Majority and EarthJustice Action, as well as multi-state affiliate organizations like Planned Parenthood and the League of Conservation Voters, in addition to local organizations. Sulli’s work in pushing progressive causes forward both electorally and through legislative accountability from city councils up to the federal government supports a holistic approach to political and public affairs communication. Sulli has led SBDigital’s efforts to adopt the newest and most effective methods for targeting and digital outreach across various platforms, utilizing the latest advertising opportunities available. She is continuously working to bridge the gap between political goals and testing new approaches in technology and communication tactics. Sulli believes in approaching every universe —whether it’s a group of voters, specific lawmakers, or other stakeholders —as its own individual campaign. This requires a thoughtful and tailored approach that serves the overall goal but is built specifically for each critical audience. Sulli has a degree in Fine Art Photography and lives in Seattle with her husband, Kyle. She loves the Pacific Northwest lifestyle, especially its mountains and music.